Sujit brings 18 years of experience working at  SAP in various leadership roles. In his previous role at SAP Australia and Sap Labs India , he led the product design and innovation practice, focusing on industries like retail, agriculture, mining, banking, and Govt departments. Winner of the SAP Product Innovation Award, Sujit has delivered digital experiences for Australia's top businesses, boosting task efficiency and user experiences.​

A seasoned Solution Architect with extensive experience working for some of the top ANZ customers and companies such as SAP, IBM, and Spryker in consulting roles, specializes in delivering tailored CX solutions based on business goals. His expertise lies in strategic solution planning, gap analysis, and implementation.

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Sai Prakash is a seasoned SAP Fiori UX Lead with deep expertise in AI-driven enterprise experiences. With 10+ years at SAP, he specialises in SAP Mobile Start, Joule, and AI agents blending SAP UI5 design with advanced AI capabilities to deliver predictive, context-aware, mobile-first solutions. He works across SAP BTP, S/4HANA, and automation, helping clients in finance, retail, and manufacturing use AI to improve decisions and enhance user experiences.

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Donita is an aspiring Data Scientist with a strong foundation in data analytics, web technologies, and statistical modelling. Passionate about AI and machine learning, she brings skills in programming, database management, and problem-solving to support SAP Analytics and dashboard projects at ProductByDesign.

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Rose Baker is a User Researcher with a knack for understanding user behaviour and needs. With expertise in qualitative and quantitative research, she uncovers insights that drive impactful design decisions. Rose’s research and testing approach ensures that products are user-centric and highly engaging, enhancing usability and satisfaction.

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Sahana Uday spent 14 years at SAP before moving to Melbourne, growing from intern to Development Manager. A hands-on technologist, she thrives on deep-diving into complex topics and sharing knowledge to foster growth. With expertise in SAP BTP, SAP Analytics Cloud, mobile, on-premise, and cloud platforms, Sahana is known for building scalable solutions, leading end-to-end project delivery, and rapidly developing proof of concepts that drive innovation.

Barid Joseline is a seasoned UI/UX and Product Designer with over 10 years of experience delivering user-centric solutions across industries. Skilled in user research, intuitive information architecture, wireframing, and prototyping, he blends visual elegance with functional design. With deep expertise in SAP Fiori, Fiori prototyping, and mobile UX, Barid collaborates closely with cross-functional teams to craft impactful experiences that drive user satisfaction and business success.

Sumitha is an experienced HR professional with over 4 years in offshore recruitment, talent acquisition, and HR operations. She excels in sourcing, screening, and candidate engagement, and has expanded her expertise to manage end-to-end HR functions, including onboarding, employee relations, and administration.

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