User Research
Victorian Govt. School Digital Experience Optimisation
As Digital Strategy Adviser, for Department of Education how I successfully spearheaded a 10-week user research project engaging with 55 research participants across Victoria from 45 government schools, spanning 5 school types and 3 sizes, facilitating 55+ user interviews, workshops, and how I delivered strategic recommendations resulting in a 34 % improvement in school office administration process and teaching delivery efficiency.
Digital Experience Transformation
As Digital Strategy Adviser for the Department of Education, how I applied Service Design, Double Diamond design process and spearheaded the digital experience transformation of 15 distinct workstreams within Ministerial and Portfolio Services and the Parliamentary and Cabinet Unit, from legacy SharePoint 2013 to the new Azure platform and SharePoint Online improving operational and task efficiency by 28% and positively impacting over 190+ staffs across the departments.
Product Design
SAP Lumira | SAP Analytics Cloud
As a Senior Product Design Manager, how I strategized and led the SAP Lumira product vision and roadmap, worked with multiple stakeholders from 4 different countries delivering 240+ complex features across 8 releases with 88% adoption in 3 years. I unified 3 analytics tools, boosting user engagement by 45%, patented 7 complex ideas and defined a scalable design system from scratch resulting in 30% development efficiency, and 35% faster product release-to-customers.
Service Design
Bee'ah Group, Dubai | Waste Management System Design
As UX Design Director, Enterprise Product and Innovation at SAP Australia how I managed international customer engagements in Dubai where I used Service Design, combining HCD principles with strategic problem-solving to deliver impactful solutions mapping complex processes, analysing touchpoints, and addressing user needs and pain points, boosting operational efficiency by 27% and saving 2.6M AED annually.
Vision Product Prototyping
Below are some of the clickable HTML prototypes that I have created using Axure RP. Feel free to click on the prototype link to navigate the screens and interact with the prototype to get a feel of the user experience.
CX Storefront Mobile App Designs
I am an expert in building customer experience (CX) storefronts on native iOS and Android platforms. I also had the privilege of attending a 10-day workshop at Apple Design Studio in Cupertino, where I received hands-on training in designing impactful iOS apps using Apple’s controls and guidelines. Below are examples of app designs I successfully delivered from concept to market release