UX research and user research services
We talk to your customers so you build what they need, not what you guess. Our research turns real behaviour into clear product decisions.
Why ProductByDesign
User research is the fastest way to avoid building the wrong thing. A few well-run conversations with your customers can save months of development and thousands of dollars.
We plan the research around the decisions you need to make, recruit the right people, run the sessions and turn what we learn into journey maps, user stories and clear recommendations.
Research can be a stand-alone engagement or the first step of a design and build project. Either way, you get insights you can act on straight away.
What we design and build: Concept validation for new products, research before a redesign, and usability testing of existing apps and websites.
Our UX research methods
- Stakeholder workshops to align goals and assumptions
- Customer interviews, typically with five or six real customers
- Customer journey mapping and service blueprints
- Personas and jobs-to-be-done grounded in real evidence
- Usability testing of prototypes, apps and websites
- Clear findings, prioritised recommendations and a feature list ranked by value
Frequently asked questions
What is UX research?
UX research is the study of how people use and experience a product. It uses methods like interviews, journey mapping and usability testing to find out what customers need and where they struggle.
How many users do you need to interview?
For most small business projects, five or six well-chosen customers reveal the majority of important issues.
What do I get at the end of the research?
A short, readable report with key findings, customer journey maps, user stories and a prioritised list of recommendations.
Can you test my existing app or website?
Yes. We run usability testing sessions on your current product and show you exactly where customers get stuck.
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Talk to us about your project
A free 30-minute call, then a written scope and fixed price. Based in Melbourne, working with businesses across Australia.